Most Vegas regulars have a favorite Las Vegas casino aroma that keeps them coming back. Long story short, the use of fragrances resulted in a 45.1% increase in money gambled. Alan Hirsch looked at how fragrances affected “coin in”, or money gambled, by comparing stats from the gaming floor when scents were used vs. While some visitors find fragrances used in the casino to be offensive, others adore the distinct fragrance of their favorite property.Ī psychological tactic, resorts carefully select aromas to support their brand image, mask unpleasant odors, and keep you parked in front of a slot machine longer. A trademark feature of any Las Vegas casino is the distinctive scent that’s immediately noticeable as you enter the property.